With over 35 years of experience as Director and CFO at one of South Africa’s leading footwear manufacturing groups; Monica’s passion for travel, the South African bushveld and community development birthed the idea of creating an authentic South African brand that meets the needs of everyday South Africans
Joshua Frank
With a background in Finance and Economics coupled with experience as a strategy consultant at one of the world leading professional services firms, working across global territories, markets and industries; Joshua’s shared passion for travel, nature and business contributed to the founding of the I Am Flourish project.
Our Founders
The “Flourish” project kicked off in 2008 in the form of women empowerment and upliftment programmes-conferences, camps, programmes and community projects. These messages are still at the core and essence of I am Flourish.
I am Flourish and it’s founders have deep rooted connection to entrepreneurship and family values – having contributed to a successful family business founded by the father and grandfather of Monica and Joshua, respectively.
Monica served as Director and CFO of Labora Shoes for over 3 decades, growing the business to one of South Africa’s leading footwear manufacturers – supplying footwear to the country’s large retail corporations. This experience instilled the importance of legacy, resilience, and fostering enduring business relationships.