Our Story

Where we started
and why

The founders of I am Flourish collectively share a passion for adventuring, exploring and living life to the maximum – in South Africa and beyond. This homegrown South African brand seeks to meet the needs of the South African people, speak to the authentic South African lifestyle and capture the essence of what it means to be South African with every product, service and offering. 

Coupled with our message of positivity and hope, we believe I AM Flourish can form part of the fabric of the South African story.

I am Flourish and The Impala Lily

Brand Story

In the vast and unforgiving plains of Southern Africa, where the sun blazes fiercely and the soil is arid and unforgiving, there lies a resilient and remarkable flower known as the Impala Lily. Thriving against all odds in this harsh environment, the Impala Lily embodies the spirit of tenacity and endurance, becoming an iconic symbol of strength and beauty amidst adversity.

The story of our lifestyle brand, “I am Flourish” begins with a vision to inspire people to embrace life’s challenges with grace and determination. Just like the Impala Lily, we believe that everyone has the inherent ability to flourish and blossom, even in the harshest of circumstances.

The Essence of I
am Flourish

Resilience as a Core Value

At I am Flourish, we celebrate the indomitable spirit of the Impala Lily, using it as a constant reminder that positivity and resilience are a powerful force. We seek to infuse this spirit into every aspect of our brand, from our products to our messaging, inspiring our customers to embrace challenges with courage and optimism.

Empowering Aesthetics

The beauty of the Impala Lily, with its striking colours and elegant form, serves as the foundation for our brand’s design philosophy. Our products are carefully crafted to reflect the flower’s allure, reminding us all of the grace and strength found within nature.

Sustainable Inspiration

Just as the Impala Lily adapts to its environment, our brand is committed to sustainability. We believe in responsible practices, using eco-friendly materials and supporting local communities to ensure that our impact on the world is as positive and enduring as the flower itself.

Community and Connection

I am Flourish aims to build a community of like-minded individuals who draw strength from the flower’s story and its unwavering ability to flourish. Through events, workshops, and online forums, we create spaces for our customers to connect, share stories, and support each other on their journeys.

The Blossoming Journey Ahead

As I am Flourish continues to grow, we remain dedicated to our mission of spreading the message of resilience and beauty in the face of adversity. Guided by the Impala Lily’s message, we look forward to inspiring individuals from all walks of life to embrace their challenges, adapt, and thrive in even the harshest environments. With each step, we hope to encourage a world where strength, perseverance, and the capacity to bloom brightly, regardless of circumstance, are cherished and celebrated. Welcome to I am Flourish, where we cultivate the art of thriving

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